Bachelor Digital Media Marketing
Are you interested in marketing, computer science and design? Are you creative and using social media is part of your everyday life? Then use your interests and study digital media marketing at Kaiserlautern University.
Study objectives of the Digital Media Marketing course
The aim of the Digital Media Marketing course is to provide career-oriented training for computer scientists with skills in marketing and digital content creation. The main idea is the comprehensive digitization of workflows in media production and the information technology analysis of usage behavior, especially on the World Wide Web.
Your studies are divided into basic and advanced studies. In the basic studies (semesters 1-3) you will learn all the basic skills, which you can expand and specify in the advanced studies (semesters 4-7).
Basics of Marketing
Mathematical basics
Design of media technology
Learning, presentation and creative techniques
Media design
Practical application of algorithmic data structures
Introduction to stochastics
Basics of Computer Science II
Applied cognitive science
Content management systems
Basics of market communication
Software Engineering
Moving image
Databases
Screen design
Internet programming
Project management in media production
Advanced of subjects your choice
Development of interactive systems
IT law
online marketing
Scientific writing
Advanced subjects of your choice
Leadership and communication techniques
Study project
Bachelor thesis
The Digital Media Marketing course at the Zweibrücken campus qualifies you for a career in computer science and focuses on marketing with digital media. Creativity techniques, journalistic writing, basic and in-depth knowledge of the design of user interfaces and the production of professional video content enable you to confidently deal with the requirements of a very dynamic market in its development
Special features of the course of study
- DegreeBachelor of Science
- Study ModelFull-time study / dual study (Cosmo model).
- Normal periodExplain why working with your company is the best choice for the client. Maybe you offer the best terms of service.
- How does the dual study program work?
The courses and the basic, seven-semester course of study are the same for dual and non-dual students
In addition to the courses, you will carry out practical work in the company. Your specific tasks will be determined by the company. The university and the company coordinate with each other so that your work and your studies complement each other as well as possible.
- What qualification will I receive at the end of my studies?
With qualifications in computer science, marketing and digital media, graduates of the Digital Media Marketing course are very well prepared for both collaboration in existing companies and for self-employment.
- What requirements do I need to study digital media marketing?
No preliminary internship is required, but knowledge of marketing, especially online marketing and the use of analysis tools, is the interface between information technology qualifications and the professional application of marketing tools would be very helpful
- What is a dual degree?
A dual course of study combines academic university studies with practical work in a company. The knowledge acquired during the course can be applied concretely right from the start. At the same time, the practical experience provides a good basis for assessing the applicability and benefits of the course content and understanding it better.
Are you interested in marketing, computer science and design? Are you creative and using social media is part of your everyday life? Then use your interests and study digital media marketing at Kaiserlautern University
andy5552010@hotmail.com
